How Personal Style Influences Your BrandWhether your styling your wardrobe or styling your brand, there are a few things that need to align for your style to resinate with people. Read on as we delve into a conversation I had with the amazingly-talented, Samantha Lane of Lettering By Samantha as we open up about finding your style identity and the importance of staying authentic to who you are.
How to Put the Two Together
A Few Tips to Stay Focused
It can be difficult to develop or re-work your brand style. But within my conversation with Sam, we discovered a few tips to get and keep you focused.
1) Stay Authentic - Whether you're just getting started, or are looking to re-brand your business, staying authentic is key to capturing your audience. Staying authentic is an on-going, ever-changing challenge, and I know it's a challenge I often over think. One way to stay authentic is to know your identity (again, another challenge!) A good resource I've found to help me jump start finding my identity was on episode 95 of the Onward Creatives podcast: What is Real Identity? If you know your identity, you can create a more authentic brand.
2) Be Open to Reinventing - Live is boring if we always stay the same, and with the demand of today's audience, we need to keep reinventing ourselves without jeprodisring the integrity of our brand standards. Just like reinventing our wardrobe, we can always add new pieces and new styles and still stay true to our core.
3) Connect with Others - Creatives need connection to thrive and grow. Sometimes all it takes is a good conversation to spark a new idea or way to reinvent ourselves. A great resource for connecting with other creatives in the midwest is through a kick-butt group called Makewell.
Want To Learn More?
Check out the entire conversation with Sam here to find even more tips and tricks on how to style your brand.
About Our Guest
Samantha Lane | Brand: Lettering By Samantha | Speciality: One of a kind, hand lettered signage and design | Fun Fact: Sam also has skills as a traditional artist. [Check out some of her awesome work on the window display of the White House Co. on 14 Robert Street.]
Samantha with floral background captured by M.Schleif Photography
Samantha working captured by Nicole Midwest Photography
APT Market Pre Mother's Day Event - May 5th from 10am - 2pm | info here
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White House Co Warehouse Event - May 17th from 5pm - 8pm | info here