A Conversation with the Creatives behind the Company
Anyone who knows Piet and I, knows that we get excited when we get the chance to share a bit about what we're up to. Like most start up businesses, over the last year we've had many ups and downs and a few moments in the unknown. We've made pivots, adjustments and are finally feeling good about the path we've chosen for the future of Dak & Co.
From Then To Now
A few of you may already know this, but for those who don't, when we first started out, we had no idea what our identity was. We originally we're planning to be a home decor store, before I had a change of heart and decided to go down the path of tee shirt design. We do still offer our Dak the Bison wall hangings, but our primary product line is apparel.
Piet and I ended up falling in love with peoples' reactions when they put on a comfortable Dak & Co shirt they could feel good in. When we saw that start to happen, we realized what were suppose to do - which is to make people feel good through clothes. We especially loved sharing these experiences with people at our Pop-up shop. Which is why we ultimately decided to do in that direction.
Year 2: Our Word is "Focus"
Yup! It sure is! Year one was a year for discovery, trials and learning, and now as we head into year two we know what works (and what doesn't) enough to pave the way in the direction we're headed.
Our main focus is you, our incredible customers and supporters who we call the Dak Crew. The Dak Crew is our lifeline and allows us to do what we do each day. We love hearing your thoughts, which has helped shape us and helped us grow in so many ways. We've learned so much from you in this past year and are excited to learn more as we move into year two!
What You Can Expect From Us
Want to Hear More?
Piet van Rensburg | Dak & Co | Speciality: Strategy, Sales, Admin and Production | Fun Fact: Piet is originally from the Limpopo region of South Africa. He and I first met at Ebenezer's Irish Pub in Minot, ND after he came to the States to work.
Kayla Cote van Rensburg | Dak & Co | Speciality: Lead Design, Branding, Marketing, Coordinator and Creative Development | Fun Fact: I have a background in acting, singing and dance and LOVE to perform and entertain!
ND Today Show
Friday, May 25th at 9:30 am | Valley News Live
Footitt Homes Pop Up Event
Sunday, June 10th from 1 - 4pm | 7387 Eagle Point Drive
Fit Elements Open House
June 12 - 14 from 4pm - 7pm | 3120 25th St S
Tune in Next Week for our Guest Jasmine Moffett of J. Elledean