Meet the Makers of Dak & Co

A Conversation with the Creatives behind the Company

Piet & Kayla

Anyone who knows Piet and I, knows that we get excited when we get the chance to share a bit about what we're up to. Like most start up businesses, over the last year we've had many ups and downs and a few moments in the unknown. We've made pivots, adjustments and are finally feeling good about the path we've chosen for the future of Dak & Co. 

From Then To Now

A few of you may already know this, but for those who don't, when we first started out, we had no idea what our identity was. We originally we're planning to be a home decor store, before I had a change of heart and decided to go down the path of tee shirt design. We do still offer our Dak the Bison wall hangings, but our primary product line is apparel. 

Piet and I ended up falling in love with peoples' reactions when they put on a comfortable Dak & Co shirt they could feel good in. When we saw that start to happen, we realized what were suppose to do - which is to make people feel good through clothes. We especially loved sharing these experiences with people at our Pop-up shop. Which is why we ultimately decided to do in that direction. 

Piet and Kayla pop up shop

 Year 2: Our Word is "Focus" 

Yup! It sure is! Year one was a year for discovery, trials and learning, and now as we head into year two we know what works (and what doesn't) enough to pave the way in the direction we're headed. 

Our main focus is you, our incredible customers and supporters who we call the Dak Crew. The Dak Crew is our lifeline and allows us to do what we do each day. We love hearing your thoughts, which has helped shape us and helped us grow in so many ways. We've learned so much from you in this past year and are excited to learn more as we move into year two! 

What You Can Expect From Us

Of course, incredible clothing! We are in full pursuit of bringing you the best of the best in apparel. This includes our classic Graphic Tees, but also opens new doors to different styles and looks. Be sure to keep on the lookout of new styles and designs to come! 
You can expect to see us around more! This summer has opened up amazing opportunities to get to see you at our Pop-Up Shop. For a full list of upcoming Pop-Up Shops, you can see a full listing on our home page of our website shop.daklife.co. You can also get a weekly list of Pop-up shop events, along with sales and specials and featured guests in our newsletter, which you can sign up for on our home page. 
You will find us in stores! We will be partnering with more local boutiques in North Dakota, as well as in the region, to carry the DakWear line! 
Dak Crew

Want to Hear More?

Check out our video here to learn more about us!  

 

About Us

Piet van Rensburg | Dak & Co | Speciality: Strategy, Sales, Admin and Production | Fun Fact: Piet is originally from the Limpopo region of South Africa. He and I first met at Ebenezer's Irish Pub in Minot, ND after he came to the States to work. 

Kayla Cote van Rensburg | Dak & Co | Speciality: Lead Design, Branding, Marketing, Coordinator and Creative Development | Fun Fact: I have a background in acting, singing and dance and LOVE to perform and entertain! 

Socials | Insta @dak_life | Facebook fb.com/dakandcolifestyle

Photography Credits

M. Schelif Photography | Hillary Ehlen

Upcoming Events 

ND Today Show

Friday, May 25th at 9:30 am | Valley News Live 

Footitt Homes Pop Up Event

Sunday, June 10th from 1 - 4pm | 7387 Eagle Point Drive 

Fit Elements Open House

June 12 - 14 from 4pm - 7pm | 3120 25th St S

Tune in Next Week for our Guest Jasmine Moffett of J. Elledean 

 

 


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